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Distro

Complex lead routing, that’s actually easy to use

Distro is powerful lead routing software that’s delightfully easy to use. You can route any Salesforce record, match leads to the correct accounts, enforce SLAs across your sales team, and more.
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The platform fueling today’s high-growth revenue teams

Lead routing shouldn’t be your full time job. Distro’s here to save you.

Unlike most lead routing solutions, Distro is easy to use. Set it up in an hour, make updates in seconds, and handle any lead distribution scenario thrown at you.

See Distro in action

Can Distro handle…? The answer is YES!

  • Can I route records from ANY Salesforce Object (Standard or Custom)?  YES!
  • Can I use AND/OR logic to create granular routing logic?   YES!
  • Can I trigger based on new records, record updates, or both?  YES!
  • Can I automatically assign leads to the correct account and account owner?  YES!
  • Can I automatically match and merge duplicates?  YES!
  • Can I track and report on all my routed records?  YES!
  • Can I get a detailed audit log following each record’s journey?  YES!
  • Can I set up SLAs and reminders for my sales reps?  YES!
  • Can I reassign leads to another rep if an SLA is not fulfilled?  YES!
  • Can I notify reps about their leads' activity instantly?  YES!
  • Can I create multi-decision workflows?  YES!
  • Can I create granular weighting and calibration rules?  YES!

It’s also incredibly easy to use

You’ll forget you’re using lead routing software.

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Impossible to mess up.

Other tools let you add nodes, even if they don’t make sense. Even complete beginners can use Distro because it only shows options that won’t break your router.

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An intuitive, step-by-step workflow

Some routing tools end up looking like an intricate web of crossed wires. Distro’s guided flow builder is easy to understand and follow, even for beginners. 

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Automated vacation management

Distro reads your reps’ calendar and automatically removes them from the queue when they’re out-of-office. No more manually having to track vacations or redistribute leads.

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Publish confidently with preview mode

You no longer have to wait until pushing a router live to see if it works. Preview mode lets you test actual SFDC records to troubleshoot your router without pushing anything live.

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Simple lead-to-account matching

Our matching page uses an intuitive funnel layout to make setting up your lead-to-account matching rules easy.

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Loved by marketing, sales,  and operations leaders⚡

But don’t just take our word for it
12 hrs
Saved per week manually assigning leads
72 hrs
Saved in Lead Time
20 hrs
per week Saved in Admin Time

Distro Use Cases

Dozens of use cases. Easy to use. What’s not to love?
Sales Leaders
Marketing Leaders
Rev & Sales Ops

Assigning named and target accounts

by setting up rulesets that get your top priority accounts to the right reps in realtime.
Sales Leaders

Distributing MQLs & PQLs

Nurture leads who engage with your marketing content or software, continuously measuring their intent and taking action when they’re ready to buy
Marketing Leaders

Lead scoring & redistribution

If an existing prospect in your CRM takes an action that shows they have high intent, Distro updates the record + routes based on the rules you set.
Rev & Sales Ops
Sales Leaders

Distribute leads from form submits, events, webinars, and more

Automate distribution of lead lists to improve speed-to-lead and conversion rates. Nurture leads... (etc)
Sales Leaders
Marketing Leaders

Seamlessly assign new customers to the right teams

Automate the assignment of new accounts so they can begin onboarding right away. Make the transition from prospect to customer seamless.
Sales Leaders
Marketing Leaders
Rev & Sales Ops

Improve your lead distribution at scale

See how Distro from Chili Piper will change your distribution.
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SpicyOps Use Cases

How to assign Solution Engineers / Consultants to existing opps

Distro
read now
March 27, 2025

How to Auto Convert New Leads if the Opportunity is in Pipeline

Distro
read now
March 14, 2025

How to Turn Your Event Leads Into Sales Opportunities

Distro
read now
February 28, 2025

Distro is part of the
Demand Conversion Platform

Chili Piper is the only platform that consolidates Form Routing, Chat, Lead Distribution, and Scheduling into one place for converting all demand into pipeline.
Learn more about the DCP
  • Manage all of your users, teams, and routing logic in one place, then use it across all products.
  • Consolidate all of your demand conversion data into one place for a more accurate picture.
  • Save big by consolidating multiple tools into one intuitive platform.
Demand Conversion Platform

Integrated with all your martech stack

Chili Piper integrates with your favorite marketing and sales automation software so you can get up and running quickly without changing your tech stack.

FAQ

How is this different from LeanData?

How is different from Salesforce Native Routing?

Does Distro support L2A?

Does Distro support Round Robin and custom weighting?

Does Distro work with HubSpot CRM?

Is Distro easy to manage?

Distro

Instantly route + assign records in Salesforce
Route based on Standard or Custom Objects
Route to Account/Opportunity Team Member
Trigger based on field update or new record creation
Duplicate Matching (Lead / Contact)
Merge Records (Lead to Lead / Contact to Contact)
Advanced Lead to account matching
Automatic sync with calendar for handling users on vacation (Outlook / Google)
Assign to existing Owner
Manage service-level agreements
Field Update
Email / Slack / Salesforce Task Notifications
Lead Conversion
Capping & Fallback Owner
Fairness & Calibration
$30
user per month
+ Platform Fee: $150
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The Secret Spice
of  Top Revenue Teams